BUSINESS ENVIRONMENT cs professional notes

Posted on 03-04-2016        By ADMIN


A firm’senvironment represents all the internal or external forces ,

factors, orconditions that exert some degree of impact of the strategies ,

decisions andactions taken by the firm .There are two types of environment which are microand macro environment.

InternalEnvironment: pertaining to the forces within the organisation.

Externalenvironment: pertaining to the external forces namely micro,macro andcompetitive environment.

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