Characteristics of Corporate Planning

Posted on 03-04-2016        By ADMIN

Characteristics of Corporate Planning:

 It is a long-term planning exercise in the organisation covering all activities such as - 

 - marketing, production, human resource, commercial, financing, projects planning and technological developments. It takes into consideration, national and international level competitiveness in cost and 

 - quality so as to emerge as a global player. It takes into account the latest developments in business and economic scenario.

 - It is prepared for a long period say five years and above.

 - It is prepared for the organisation as a whole based on the corporate vision and corporate 

 - mission together with growth strategy.

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