Corporate Planning vs Business Policy Planning



Posted on 03-04-2016        By ADMIN



Corporate Planning vs Business Policy Planning: 

There is a deep relationship between corporate planning and business policy planning. Business policy may be in the following area: Production policy

 - Marketing policy 

- Personnel policy 

- Pricing policy 

- These are self explanatory. Still, the inter-relationships between the corporate planning and business policy planning are discussed as under. In each activity, the business policy planning has it’s impact on corporate planning. Marketing policy will affect the corporate planning for: Market coverage

 - Segmentation of market

 - Customers services

- After sales service 

- Marketing mix 

- Quality 

- Value addition 

- Sales planning



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