what is Co generic Merger

Posted on 13-05-2016        By ADMIN

what is Co generic Merger ?

Co generic Merger: It is the type of merger, where twocompanies are in the same orrelated industries but do not offer the sameproducts, but related products and may share similar distribution channels,providing synergies for the merger.  Thepotential benefit from these mergers is high because these transactions offeropportunities to diversify around a common case of strategic resources. 

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