STRATEGIC MANAGEMENT, ALLIANCES AND INTERNATIONAL TRADE notes paper
STRATEGIC MANAGEMENT, ALLIANCES AND INTERNATIONAL TRADE notes paper Attempt ANY TWO of the following: (i) “SWOT Analysis is a strategic planning tool”. Comment. (ii) Forecasting should not be considered the only element of the strategic planning process in the organization. Discuss. (iii) “Impact analysis” is a brainstorming technique”. Do you agree? If yes, why, if no, why not? (5 marks each) (b) Distinguish between the following: (i) Vision and mission (ii) Strategic planning and Tactical planning. (5 marks each) 2. (a) State with reasons in brief whether the following statements are correct or incorrect : (i) Strategy follows structure. (ii) Substitute products are those products which serve different customer needs. (iii) Vertical integration is a situation when two or more similar firms join hands. (iv) Harvesting was popularized by Porter. (v) Retrenchment implies
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